5 Proven Tips From Semalt SEO Agency On Black Friday



Black Friday is an annual celebration of sales not only loved by buyers. The fourth Friday of November is also an important date for the e-commerce industry, which then generates increased turnover. Customers acquired that day can stay with your company for longer, but first, you need to reach them. We have prepared proven solutions for an advertising campaign promoting this event. 

Discover 5 practical tips on Black Friday and be ready to go shopping!

1. Prepare your website

Your online store must be ready for the upcoming vacations to function reliably during the traffic increase. The website is supposed to work reliably and without delay, so you need to perform a thorough audit of the site to be aware of any problems related to its operation. In addition, you need to perform a competitive analysis to know the performance of the competitors' sites and their promotion strategy for Black Friday. To achieve this, you will need a good SEO tool such as the Dedicated SEO Dashboard.
 
Indeed, we all know that there are several SEO tools on the market today. The particularity of the Dedicated SEO Dashboard is that it allows you to avoid making several subscriptions of tools to accomplish your task. Because the experts have provided this tool with several features to accomplish any SEO task on your store.

Here are some of the benefits of this tool on the SEO of your online store:

First advantage: Competitive analysis



The Dedicated SEO Dashboard has a feature called Google SERP Analysis. This DSD feature set allows you to know your website's positions in the Google SERP. In addition, you can know the TOP pages and the keywords for which your site ranks.



The most important thing about this feature is that it allows you to do an in-depth analysis of each of the competitors in your niche, during which, you can easily know their traffic-generating keywords and get an idea of their promotion strategy. This allows you to have a significant lead over them.

Second advantage: know the performance of your site

As I mentioned above, it is important to know the performance of your site before Black Friday. To achieve this, a thorough audit is necessary. The SEO Dedicated Dashboard also has this feature called SEO technical audit. 



With this feature you can:
  • Check the loading speed of your site.
  • Check the uniqueness of each content to avoid being penalized by Google for content theft.
  • Know all the problems related to internal and external links and many other problems related to your site's operation.
  • Receive suggestions to improve each highlighted defect


This tool has many other features, which you can use to develop your online presence. So, feel free to dive into these data-driven tool features at demo.semalt.com

In conclusion regarding the preparation of your website!

Make sure that your store has no technical problems. Functionality and intuitive operation are essential if you want to satisfy buyers and keep them coming back. To do this, check how goods are added to the shopping cart and if online payment is difficult. Please test at least a week before Black Friday so that you have time to make corrections.

Don't forget to prepare the terms of the promotion and place them prominently on the website. On the Internet, you can find ready-made templates to use. Also add advertising material related to the campaign, as well as a countdown to the end of its duration. Also, don't forget to update the prices of the discounted products, but also leave the first ones so that the buyers know how much they are saving.

Now, that your site is ready to host Black Friday, let's move on to the next phase which is the inventory.

2. Carry out an inventory

Your Black Friday campaign should be attractive to customers looking for online promotions. By providing them with large discounts on interesting products, you will encourage them to choose your offer. The first step you should take is to take an inventory. The inventory control will allow you to better understand the available assortment and prepare your company for the upcoming increased traffic.

During the inventory, check which items you have more in stock. Black Friday is a very good time to increase sales of less popular products, provided that you come up with an attractive promotion for them. A good way to advertise is to propose another item for free with the purchase of a given article.

See also the sales statistics of popular goods for the same period in the past years. This will allow you to prepare your assortment for increased traffic and, if necessary, order the missing products. During the sale holiday, your store must ensure that customers have the entire range available, otherwise, you may discourage them from your brand!

3. Come up with an encouraging promotion

Currently, almost all online stores run PPC campaigns related to Black Friday, so the competition is fierce. To stand out from other companies in your industry, you need to come up with an interesting promotion. Many people have already gotten used to attractive sales on this occasion, so you won't satisfy them easily!!

A popular solution is to grant a discount on the entire range. By reducing the price of your products by 20% and more, you can attract a lot of potential customers to your store. However, avoid a symbolic discount of 10 per cent or less, save such promotions for later. During the international sales holiday, no one will be interested in this option, and you will only lose time and funds for the advertising campaign.

For customers who decide to shop that day, prepare a nice gift to thank them for choosing your store. An unexpected gift found in the package will make your brand positively associated with the recipients. Such advertising action may prove beneficial in the future by encouraging the buyer to visit your company's website again. In addition, you can also offer free delivery of goods ordered during Black Friday.

4. Develop an advertising campaign

Once you've set your promotion on, you'll need to run an advertising campaign to get the news of the sale to the largest audience. You have many channels at your disposal to disseminate information. Marketing activities should be carried out on many levels, thanks to which you will increase your chances of high sales during the shopping holiday.

The first step is to prepare attractive advertising materials, preferably in the form of banners. They will be used to promote the sale offer on social media; you can also use them on the store's website. It is worth entrusting this task to professionals who will develop interesting graphics for you based on the visual identification of your brand. Be sure to put catchy slogans on them that will distinguish you from the competition.

Advertising campaigns aimed at regular customers using the newsletter are very effective. Email all subscribers notifying them of the upcoming sale. Send several separate messages at appropriate intervals, gradually adding information about the promotion. Such a strategy will increase the interest of the recipients and will keep your promotion in their memory. When creating text, address your audience directly and keep it to a minimum.

The Google Ads campaign will also allow you to reach a larger group of potential customers with the promotion. Marketing activities in the popular search engine will work not only on Black Friday, but also in a way to increase sales throughout the year. Use a countdown ad and place the appropriate text on it, e.g., "Only 4 days until the end of the promotion!". Plan your Google Ads campaigns in advance, at least 2 weeks before the sale.

5. Remember about social media


On the occasion of Black Friday, plan your marketing activities on popular social networks. Advertising on Facebook and Instagram is a perfect complement to the Google Ads campaign and a special newsletter for your subscribers. Your company profile in social media has great promotional potential that should be used on this occasion. The customers you reach during this time may stay with you longer, contributing to the increase in sales in your store.

Organize an attractive competition with prizes, thematically related to the sale celebration. Publish a portal post with a question about your brand or industry and encourage your audience to leave comments and share content with friends. Select the winnings from among the senders of the most interesting news and send them attractive gifts. Such advertising campaigns on Facebook and Instagram will increase the traffic on your fanpage, and thus its reach.

Publish your posts on the social networking site at the right time to keep them as large as possible. Use the analysis of your fanpage data, in which you will find information on the activity of followers on individual days of the week and hours. You can also check the outreach statistics for past posts.

In the run-up to the Black Friday campaign, engage a few administrators to handle social media. During this time, there will certainly be many inquiries regarding the promotion, which should be answered as soon as possible. More staff means more effective moderation of user comments and faster response to any problems.

Interested in SEO? Check out our other articles on the Semalt blog.